Having a whole team of people taking care of your brand may seem appealing, especially as it gives you the opportunity to focus your attention elsewhere, but there are many factors to consider before employing outside help. With this in mind, here are the pros and cons of using an external brand management team.
The Pros:
Getting Creative: You know your brand, right? But this still has to be top of the list as you want your product to be perceived in exactly the right way. That said, it is still essential that you provide an accurate brief and allow time for that to be interpreted and implemented.
Gaining Expertise: You know your own market, but perceptions differ from continent to continent, country to country and even region to region. Using a sales agent can provide that local touch that interprets not just how your brand is perceived, but also how to make quick easy wins.
New Ideas: External agencies bring a fresh approach to your brand, and often come up with ideas that you hadn’t thought of. If it works, you can go with it and even apply it to other markets.
The Cons:
Cost: While we are all reluctant to incur additional expenses, increased sales in the long-term will be sure to justify your investment. While recruiting an agency can be a gamble, taking on a full-time wage with its associated overheads may be an even riskier bet.
Client Conflict: While you are focused solely on your business, an agency will have a number of clients. These clients will have different contracts, different agreements, and different payments. All of these factors may affect the status of your product or potentially cause delays. However, the right agency will always set realistic deadlines and manage their priorities.
In Conclusion:
Before appointing anyone, you need to look at both the pros and cons before making a decision. At Brilliant Brands we are specialists in our market and promise to deliver.
Our track record really speaks for itself.