I am sure that as a business seeking growth you will at some point have to look internationally to gain the forward momentum to achieve your underlying goals.
You have a great product, right? One that you truly believe in.
Well having a localisation strategy simply enables you to ensure that your brand is interpreted as well everywhere around the globe as it is at home.
Why Is Localization Important for Business?
There is always a cost to doing business, but it doesn’t have to set you back an arm and a leg.
A lot of businesses fear that localising your products or services just increases overhead, but why try and launch a product without giving it the best chance of success?
Yes, you may succeed alone, but why take the chance when failure could set your plans back several years?
To give your product the best chance of success better to work locally, contact the people who know their market and the main players. A team that can work as an extension of your own sales force. That can approach key players in the market with a experience and understanding of their business that will work for everyone – if successful expansion is your goal and the end result is truly worth having, then it is worth spending the time getting it right as you may not get a second chance.
Here are just some of the benefits of localization for your business:
Localization Allows You to Enter New Markets More Rapidly
The localization process can speed up the time it takes to enter new markets. Products that are pitched, more in tune with your target market will overcome cultural barriers much faster and hit the right trigger points. As a result, your new customers will be more likely to spread the word and so create a domino effect. As a result, companies that localize their approach to market will see improved engagement from an ever more diverse clientele. In real terms this means, faster broader uptake, and stronger more profitable long-term growth.
Knowing the Right Prospects to Approach
No-one I know likes receiving cold calls, and I think I have heard every opening line in the book trying to warm the prospective client and create a bond of understanding. The initial approach needs to break down those barriers that make you wary, and rightly so. How much better is it to receive a call from someone you have done business with for years., who knows and understands your business and approach to market and can present a new product with an approach that will work for you. This is the localised approach, it presents a comfortable introduction to your brand and service that gives your business the best chance of success.
Avoid the Pitfalls
Localization is about carefully adapting your strategy to suit local demand. It is about adapting and refining your approach to resonate with the culture and to meet local peculiarities. Millions have been wasted on global marketing campaigns only to find that their new slogan or message just does not translate or engage with the consumer in the way that was intended across all target markets – and in the worst case scenario that can sometimes have hilarious or even offensive results. Localization will help to prevent you from falling into these pitfalls. You will have a better chance to reach out and engage with your consumer and so increase your speed of uptake and business growth.
Even in writing this blog it has highlighted differences in the use of language, localize (-ise), with an ‘ize’ is often perceived in the UK as a US spelling, but actually both are correct according to the Oxford English Dictionary, the ‘ize’ pre-dates the ‘ise’ by around 100 years, with the ‘ise’ deriving from French. Who would have thought? With the ‘ise’ only being seen as an incorrect spelling in the US.
Considering all these factors, it looks like there’s pretty much no reason at all not to localize your business and if you’re reading this I guess you’re already interested in the process.
If your business strategy is focused on increasing revenue, market share and your customer base, localization is going to be a necessity for your business.
At Brilliant Brands we are make localisation our speciality. We are experts in the Dental and Medical markets and promise to deliver. We do not have all the answers but like to think we have a lot of them, reducing risk and creating better local appeal. Our track record and success to date really speaks for itself.